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About us

Toro Tour

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Happy solo female traveler posing with open arms in a palm-lined area of Alicante.

We got tired of the big, rushed, impersonal excursions where you barely scratch the surface of a place. So we decided to do things differently.
At Toro Tours, we keep it small, personal and real. Our tours feel more like spending the day with friends, sharing stories, local food, a few laughs, and discovering the real soul of the Costa Blanca.

We’re based in Alicante, and our mission is to give travelers a genuine taste of this beautiful region—its history, its flavors, and its people—through carefully designed, small-group experiences.

Whether we’re walking through medieval villages, exploring coastal towns, or tasting local wines and olive oils, our goal is to make you feel connected—to the places, to the stories, and to the moment.

To offer personal, high-quality experiences in groups of no more than 20 people, sharing the best of our culture, history and local life, just like we would with visiting friends.

To become the top-rated small-group tour company on the Spanish coast and one day, across Europe.  
But always keeping that close, authentic, friendly style that makes Toro Tours special.

Woman exploring a charming white-washed village, typical of Altea or Costa Blanca.
Two women walking through the narrow streets of a picturesque village in Alicante.

Because we believe travel should be more than just ticking boxes.  
Toro Tours was born from the idea that a good tour is not about rushing through places, it’s about taking the time to enjoy them, to understand them, and to connect with the people around you.

We wanted to bring that warm, flexible, friendly feel to every tour, leaving room for spontaneous stops, fun stories, and real conversations. It’s not just a service. It’s an experience.

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We keep it real. Always.

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It’s about people, not buses.

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Certified, experienced, passionate.

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We love our roots and sharing them.

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Better stories. Better memories.

 
Toro Tours is run by certified professionals with years of experience in tourism and guiding.  
We’re proud to combine local knowledge with safe, legal, high-quality service.

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We’re a small but passionate team of guides, travelers, storytellers, and logistics wizards.
What we all have in common?  
We love what we do, we love this region, and we love sharing it with others.

We’re not just tour guides—we’re your companions for the day, your storytellers, your cultural translators, and maybe even your new friends in Spain.

With over a decade of experience working in tourism across Argentina, Finland, Norway, Iceland, Italy and finally Spain, Gustavo decided it was time to plant roots somewhere he could bring his vision to life: offering real, meaningful travel experiences.

He’s passionate about nature, culture, and of course, good food. Gustavo will do whatever it takes to make every tour not just memorable—but unforgettable on a sensory and emotional level.

Born in Argentina with deep Italian roots and a magnetic personality, Daniela (or "Dani", as she prefers) will take you through each place with charm, passion and a great sense of humor. Her way of telling stories is half history, half theater—and all heart.

By the end of the tour, you won’t just have discovered a new place—you’ll probably feel like you’ve made a new lifelong friend in Spain.

Also known as “Gus’s sister,” María Fernanda is a tourism graduate, a polyglot (she speaks five languages and counting), and our behind-the-scenes superstar. She makes sure your needs become reality—from answering emails to coordinating logistics, always with a huge smile and endless energy.

Originally from Brighton, UK, Oliver fell in love with Spain’s rhythm of life—and never looked back. He keeps everything running smoothly at Toro Tours: routes, timing, transport, and team logistics.

With a background in sustainable tourism and a love for hiking, he’s the quiet force behind the scenes making sure each tour goes off without a hitch.

Born in Bogotá and trained in Valencia, Laura brings a special flavor to every tour—sometimes literally. As our cultural host and wine tasting expert, she’ll guide you through the stories behind each region, bottle, and bite. Her knowledge of Mediterranean traditions and Spanish gastronomy makes her an unforgettable part of the journey.

From Naples but now a proud Alicante local, Marco is not just your driver—he’s your animated guide, history nerd, and playlist master. He’s got a story for every castle, a fun fact for every stop, and the smoothest driving skills on the Costa Blanca.

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Book your spot now and let’s make some memories together.  

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