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About us

Toro Tour

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Happy solo female traveler posing with open arms in a palm-lined area of Alicante.

We got tired of the big, rushed, impersonal excursions where you barely scratch the surface of a place. So we decided to do things differently.
At Toro Tours, we keep it small, personal and real. Our tours feel more like spending the day with friends, sharing stories, local food, a few laughs, and discovering the real soul of the Costa Blanca.

We’re based in Alicante, and our mission is to give travelers a genuine taste of this beautiful region—its history, its flavors, and its people—through carefully designed, small-group experiences.

Whether we’re walking through medieval villages, exploring coastal towns, or tasting local wines and olive oils, our goal is to make you feel connected—to the places, to the stories, and to the moment.

To offer personal, high-quality experiences in groups of no more than 20 people, sharing the best of our culture, history and local life, just like we would with visiting friends.

To become the top-rated small-group tour company on the Spanish coast and one day, across Europe.  
But always keeping that close, authentic, friendly style that makes Toro Tours special.

Woman exploring a charming white-washed village, typical of Altea or Costa Blanca.
Two women walking through the narrow streets of a picturesque village in Alicante.

Because we believe travel should be more than just ticking boxes.  
Toro Tours was born from the idea that a good tour is not about rushing through places, it’s about taking the time to enjoy them, to understand them, and to connect with the people around you.

We wanted to bring that warm, flexible, friendly feel to every tour, leaving room for spontaneous stops, fun stories, and real conversations. It’s not just a service. It’s an experience.

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We keep it real. Always.

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It’s about people, not buses.

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Certified, experienced, passionate.

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We love our roots and sharing them.

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Better stories. Better memories.

 
Toro Tours is run by certified professionals with years of experience in tourism and guiding.  
We’re proud to combine local knowledge with safe, legal, high-quality service.

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We’re a small but passionate team of guides, travelers, storytellers, and logistics wizards.
What we all have in common?  
We love what we do, we love this region, and we love sharing it with others.

We’re not just tour guides—we’re your companions for the day, your storytellers, your cultural translators, and maybe even your new friends in Spain.

With over a decade of experience working in tourism across Argentina, Finland, Norway, Iceland, Italy and finally Spain, Gustavo decided it was time to plant roots somewhere he could bring his vision to life: offering real, meaningful travel experiences.

He’s passionate about nature, culture, and of course, good food. Gustavo will do whatever it takes to make every tour not just memorable—but unforgettable on a sensory and emotional level.

Also known as “Gus’s sister,” María Fernanda is a tourism graduate, a polyglot (she speaks five languages and counting), and our behind-the-scenes superstar. She makes sure your needs become reality—from answering emails to coordinating logistics, always with a huge smile and endless energy.

Behind every unforgettable experience at Toro Tours is a master of organization: Fer Roque. Originally from Argentina, Fer combines the discipline of a tennis enthusiast with a natural talent for logistics, Fer is the quiet force making sure your day goes off without a hitch.

From fine-tuning our transport schedules to mapping out the most efficient city routes, Fer treats every tour like a high-stakes match where the goal is a seamless guest experience. He loves the challenge of moving parts and the satisfaction of a plan well-executed. With Fer handling the details, the only thing you need to focus on is enjoying the wine and the views.

A Senior Guide with the heart of an athlete and the mind of a historian, Julio Camino brings a unique energy to every tour. As a professional physical trainer and an enthusiast of both sports and the great outdoors, he doesn’t just show you the sights—he helps you feel the pulse of the land.

Whether you’re navigating historic city streets or walking through the soul of a vineyard, Julio connects the dots between nature, heritage, and vitality. His passion for storytelling and his active spirit make him an indispensable part of the Toro Tours experience.

From Naples but now a proud Alicante local, Marco is not just your driver—he’s your animated guide, history nerd, and playlist master. He’s got a story for every castle, a fun fact for every stop, and the smoothest driving skills on the Costa Blanca.

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Book your spot now and let’s make some memories together.  

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